From our "you couldn't make this stuff up if you were on a three-day crack high" department...

Went into Fred Meyer to do some grocery shopping last night. It's the only place that carries the dog food I prefer to feed my muttsters. And there, on the end section between the pet supply aisles, I found a brand new dog food product on sale, in all its 50-pound-bag glory.

It's from Disney.

Based on an old Disney movie...

... wait for it...

Yes, if you want a dog food that's delicious, nutritious, and will remind you of a beloved family pet that's contracted rabies and has to be shot to death, buy NEW Old Yeller Dog Food.

Here's a site having fun with the concept, and here's another chatting it up. My favorite comment I've found so far:

It's bark-a-licious! "Remember, Kids... Jeff York had to blow away his beloved dog in the original film... but you'll be blown away by the superior value and complete pet satisfaction of this great new product!"

Old yeller dog food is not recommended for dogs that are pregnant, nursing, or planning on having a litter. Dogs that take MAOI inhibitors may want to consult their vet before eating Old Yeller dog food. In some cases dogs have experienced headache, drowsiness, nausea and/or loss of appitite and certain breeding side effects may occur.

There's an old saying in advertising: "There's no such thing as bad publicity." Then again...